Main Branch
Fundamentals first, always.
Sponsor Package · July 2026
Sponsorship Opportunities

Reach the developers
who build and buy.

A no-hype developer newsletter covering GitHub, Git workflows, and the tools that ship real code. Every issue is a focused 3-minute read.

44.5%
Newsletter Open Rate
2× the ~20% industry average · July 2026
17,100+
Direct Followers
Across 8 channels: LinkedIn, X, GitHub, and more
53%
International Readers
Germany, Singapore, UK, and India lead outside the US

Real Engagement, Not Vanity Metrics

Nearly half the list opens every issue, and 1 in 10 openers clicks through. Small list, real attention. Most newsletters at 10× the size can't say the same.

Decision-Maker Audience

Subscribers include engineering leads and senior developers who choose the tools their teams use.

Authentic Voice

Written by Andrea Griffiths, Senior Developer Advocate at GitHub and 2026 AAIF Ambassador. Recommendations are earned, not sold.

Get In Early

The audience is growing and the coverage is earning links from Slashdot and The New Stack. Early sponsors get premium positioning and pricing before the list scales.

Main Branch
Fundamentals first, always.
Reach & Engagement
The Numbers

Small list.
Real attention.

The newsletter is where sponsors appear. The social following is how readers find it and why they trust what lands there.

Main Branch newsletter

227
Active subscribers
44.5%
Open rate (industry avg ~20%)
10.7%
Click-to-open rate
~101
Opens per issue

Direct audience · 17,100+ followers

LinkedIn
7,288
X
6,334
Instagram
1,110
GitHub
1,053
Bluesky
778
Newsletter + more
586

mainbranch.dev traffic sources

LinkedIn
44%
X
26%
Google organic
12%
YouTube
4%
Instagram
4%
Bing organic
3%

1,300 unique visitors from Mar 16 to Jul 6, 2026, with earned referrals from Slashdot and The New Stack.

Main Branch
Fundamentals first, always.
Audience Profile
Who's Reading

Your ideal buyers,
already reading.

Main Branch readers are professional developers and technical leaders who actively choose their tools, influence purchasing decisions, and shape the technology stack at their organizations.

Reader Roles

  • Senior Software Engineers
  • Engineering Managers & Leads
  • Developer Advocates
  • DevOps & Platform Engineers
  • Technical Founders & CTOs
  • Open Source Maintainers

Reader Interests

  • GitHub & Git workflows
  • Developer tools & productivity
  • AI-assisted coding & MCP
  • Open source best practices
  • Security & supply chain
  • Language fundamentals

A global, technical readership

53% of site readers are outside the US. Top countries:

US 47% Germany 12% Singapore 11% UK 7% India 5% China 4% Canada 4% Spain 4%

What they read

The top article, GitHub Actions Fundamentals, drew 31% of all site visits. Deep technical content like Copilot CLI with Ollama and building voice agents with LiveKit fills out the rest. This audience shows up for substance.

Why this audience matters: These aren't passive scrollers. They evaluate, purchase, and champion developer tools at their companies. When they recommend something, engineering orgs listen. Your brand gets high-trust exposure to the people who actually make buying decisions.

Main Branch
Fundamentals first, always.
Partnership Tiers
Working Together

I'm looking for a
few right partners.

Main Branch isn't selling ad space. I'm looking for partners who believe in what this newsletter is building: a trusted space for developers who want signal, not noise. If your product genuinely helps developers ship better code, let's talk.

Newsletter Mention

A natural mention woven into the issue. Your product introduced in context, with a link, seen by every reader in a space they trust.

Featured Partner

Your own section with logo and messaging, placed above the fold. Room to tell your story in up to 100 words, with a clear call to action.

Editorial Spotlight

A full feature written in Main Branch's voice: an honest look at your product, what it does well, and why it matters. Amplified across LinkedIn, X, and Instagram to 14,700+ followers.

Why this matters to me. I built Main Branch because developers deserve better than recycled changelogs and hype cycles. Every word earns its place, and that includes partnerships. I will only work with companies whose products I'd genuinely recommend to a friend. If that's you, I'd love to hear from you.

Main Branch
Fundamentals first, always.
Get Started

If this resonates,
reach out.

No pitch decks, no pressure. Just a conversation about whether we're the right fit for each other.

Start a Conversation →
andrea@mainbranch.dev
mainbranch.dev
Andrea Griffiths · Senior Developer Advocate at GitHub · 2026 AAIF Ambassador

How to get started: Email me at andrea@mainbranch.dev with your product, audience, and preferred format (Mention, Featured Partner, or Editorial Spotlight). I'll follow up with fit, timing, and next steps within 2 business days.